a southwest collective

Hi, I'm Traci+ I'm a digital marketing strategist.

I like to think I know a little about a lot, and the rest is supplemented by my love of telling new stories and building communities. I am especially passionate about helping clients connect with the right audiences. Thank you for being here!

traci shield


marketing strategy

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Identifying who you are is key. What do you want to communicate and who are you communicating to? An overall strategy is the first step to a presence reflective of you and your objectives.


websites, newsletters, blogs,
+ social media.

Pretty pictures just isn't enough anymore. Stringing words together is what I do best! With intentional copy that matches your brand, your audience will know exactly who you are.

social media management

brand consistency, editorial calendar, optimized posting for target audiences.

Social Media is a living and breathing reflection of your business. Let it capture your personality by documenting the growth of your initiatives.

Recent work

content creation + event coverage | i can only imagine movie

I Can Only Imagine movie tells the story behind MercyMe's chart topping song.
Services included graphic copy and covering the world premiere live on social media.

book campaign for harper collins | case for miracles by lee strobel

Lee Strobel, atheist turned Christian is a journalist who investigates the wonders of God and it was my pleasure to be on the marketing team for Case for Miracles, his latest book. From the book trailer, to website, and social media campaign - the Sandoval team garnered 7 MILLION impressions in the span of 2 1/2 months.

movie campaign for lionsgate premiere | cook off

Starring Melissa McCarthy, Niecy Nash, and Wendy McLendon-Covey, this 10 year old movie was released in 2017. Through content creation, community management, and paid media we were able to successfully create an engaged online community for the film.

marketing strategy for local business | palette collective

Palette Collective is revolutionizing the styling industry in Arizona with their creative rental suites. With an emphasis on stoytelling - their website, social media content, and ads are able to holistically communicate the 'why' of their business. 


David a.r. white | co-founder of pureflix, actor

andrea logan white | pureflix actress, author of perfectly unfinished


juan gabriel | international artist

Brief social media campaign to highlight Juan Gabriel's legacy after his passing.